"Bring excellence to light.
Celebrate uniqueness."

LET EXCELLENCE SHINE.
LET UNIQUENESS SPEAK.

DNA MEDCOM positions innovative healthcare market players as credible,
relevant, and leading actors within the German ecosystem.

In an environment shaped by regulatory complexity, societal scrutiny, and rapid
digital transformation, we ensure that scientific excellence, innovation, and
responsibility become visible where opinions are formed, decisions are made,
and trust is built.

Forward-thinking companies need more than strong products. They require
reputation, stakeholder acceptance, narrative clarity, and digital sovereignty
across markets, indications, and countries.

CORE COMPETENCES

  • Corporate Reputation & Strategic Positioning
  • Making Science, Innovation & R&D Visible
  • Thought Leadership within the Healthcare Ecosystem
  • Media Strategy & Earned Media
  • Stakeholder Communication & Advocacy Support
  • Digital Visibility & Ecosystem Presence
  • AI-Driven Content, Monitoring & Intelligence
  • Issue & Crisis Readiness

STRATEGIC VALUE


DNA MEDCOM provides:

  • A strategic blueprint for integrated corporate and scientific communications
  • Stronger stakeholder acceptance and trust
  • Credible visibility across media, politics, and professional audiences
  • Proactive management of reputational risks
  • A modern, digital, and AI-enabled communications architecture

AXEL WIECZOREK

Over 20 years of experience in corporate communications, reputation
management and executive advisory services – including 10+ years in
international corporate roles (MedTech & pharmaceuticals).

Leadership roles (Head of Coms) with a proven track record at Novartis Vaccines,
Johnson & Johnson Medical and Siemens Medical Solutions (now Healthineers).

Leading a boutique healthcare agency for over ten years. Highly valued
partner for strategic and integrated communications for international
pharmaceutical companies.

CONTACT

Feel free to reach out!